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Hi, I’m Katie I help healthcare companies communicate their value, gain and retain customers, and establish their expertise in the market through professional research and communications. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1622647377187-VOHLFTID73JBON2AIPRT/Katie_Donohue_McMillan_Web-139.jpg About - Articles, Media Contributions & Research https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/ca0f997f-b2d5-4899-9a46-178ac04b6a84/bustle.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/bb4822ce-561c-4191-bc29-f6d2b558c58f/stat+logo.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/b5665efd-298a-4dfe-8567-c90fc5aff25c/forbes+logo.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/4276fada-5f88-4b30-bc68-5ae32c88b876/mobihealthnews-logo-vector.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/213bb72f-0e90-4436-9b4c-5bc10ed1fc54/CHIME-1024x512.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1624109624870-PF4U8333MXMCZIZU90PU/william-moreland-GkWP64truqg-unsplash.jpg About - Courses & Presentations https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1622643648814-M18AVU2XXZSKWI5BQG0U/cowomen-UUPpu2sYV6E-unsplash.jpg About - Podcast Guest Interviews https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1628790706299-QIHBK5I3O9QOSFAZ1NEL/IMG_6410.jpg About - Apps and Product Collaboration https://www.wellmadehealth.com/home daily 1.0 2025-09-26 https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1651845527225-4OBW7YOD13EHM19PY3N5/national-cancer-institute-cQ8FfVNvbew-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1679331423794-UR0WVGLKYAS9CX8VTHW9/unsplash-image-DBnX3OyiX0s.jpg Home https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1679333472253-92J8ZAEHIDGLLQUZDK0Y/unsplash-image-BAanEbxe9No.jpg Home https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1622402847282-XE1G1Q1F8CF6NBQ2EKP1/Katie_Donohue_McMillan_Web-43.jpg Home - I’m Katie D. McMillan. I research, write, and strategize with healthcare companies. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1622403450476-9S10AXW4HJV05HE13WBG/Katie_Donohue_McMillan_Web-112.jpg Home - Allow me to introduce myself… I’m Katie. I started my career in Washington DC working for a global health company where I realized I wanted to dedicate my career to helping others. I moved to North Carolina to earn my MPH at UNC-Chapel Hill and started looking at how technology could improve healthcare delivery. This led to working at a software development agency overseeing their health tech portfolio and then to Duke University Healthcare System where I created our hub for digital health and worked with every clinical specialty. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1622560554827-B3WJBGLW3R08ZBQGFQOB/avel-chuklanov-DUmFLtMeAbQ-unsplash.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1622560691893-CJZSAFFL9PD88MJFKCUW/cowomen-n964uuelNJY-unsplash.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/f62b1974-201e-465b-99bb-012a342d5b73/CoHe_logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/9ff6d008-6366-4b70-a234-4ed09f82c15a/b0753eb8155937e7f49e73a4892cecbf.jpeg Home - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/400819d9-fdd1-41fe-af5a-595f0e669aad/piction+health+logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/ee0bd32a-847c-493a-89ae-41a5d764fb4c/1645038973268.jpeg Home https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1679415249351-VLR7UE0PGSXXD77HMAJW/Katie_Donohue_McMillan_Edited-Web-38.jpg https://www.wellmadehealth.com/insights-as-a-service daily 0.75 2024-08-19 https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/87bb9ffb-5b14-465a-ba8e-e0851b5c68f7/Andrea_Ippolito.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/0e3eac1a-7938-427b-b7ee-bab28a294e27/headshot-chesca%403x.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/b2db4d9d-8d36-48c8-b8c8-abda3e78f7f3/JasperHealth_ChetRobson.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/c2c6bded-3f6b-479c-9761-0f7c526aadf7/unsplash-image-oZuBNC-6E2s.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1723819985995-GRPFFH7H78M5VAEJ0NFG/unsplash-image-aOC7TSLb1o8.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1723820009967-DPLMLHP2JVIG66FLWL27/unsplash-image-OoyBzd9z7hQ.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1724095938006-7C7B66YSUJIIGUZ933WI/unsplash-image-w2JtIQQXoRU.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1724096081143-L3WRLDP6AMP8G61SIWX3/unsplash-image-NFvdKIhxYlU.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1724096400079-LG4G37QNC5F0O0ZCA177/unsplash-image-qRtcb9wHG40.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/4d6ef4a4-0846-42fb-b811-41a5181d260b/unsplash-image-PcDGGex9-jA.jpg Insights as a Service https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/523f1848-d134-47ab-92b0-19572b8249a1/Portraits_KatieMcMillan_June2024-32.jpg https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1723733997350-5IYF9G75UDO7MFB40YI7/unsplash-image-ECXB0YAZ_zU.jpg https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/51d0c12d-351e-4e3b-8b09-858d90467c63/Portraits_KatieMcMillan_June2024-21.jpg https://www.wellmadehealth.com/client-stories daily 0.75 2024-12-11 https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1619705427112-LXN10J4MAGC33MT8FRTV/SCRUBS.png Client Stories - Dock Health Dock Health, a Boston Children’s Hospital spin out company was ready to establish themselves and their brand in the digital health and healthcare space. They hired Well Made Health to craft and execute their marketing strategy, social media content, and thought leadership positioning. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1623684930659-PQNOV2H51R5XRS1C3G67/DSC_0955.jpeg Client Stories - Pumpspotting With a new pre-seed round of funding, Pumpspotting was ready to take their app from an MVP to a market-ready solution. They hired Well Made Health to conduct user research which informed their product roadmap for the next 6 months. WMH also collaborated with their software development team to oversee feature updates, and communicated with marketing and sales to promote the new Pumpspotting. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1623684826307-UG1RYCUZVLLT7I9K1AWO/hollie-santos-aUtvHsu8Uzk-unsplash.jpg Client Stories - SimpliFed SimpliFed, a telelactation platform, wanted to focus their energy on providing access to lactation consultants to mothers on Medicaid. Well Made Health conducted a full market map of state Medicaid plans, breastfeeding rates, lactation legislation and WIC programs which identified their top business development targets. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1632327082814-T43MDRNUMO6J1V0BQ7RT/christin-hume-Hcfwew744z4-unsplash.jpg Client Stories - Collaborate Health Collaborate Health was founded in 2018 to help accelerate growth for companies that strengthen the patient/care and partner/clinician relationship, address social disparities of health, improve healthcare interoperability, and focus on engagement and prevention. The group of communications collaborators provide strategic and comms and marketing services. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/61b24791-0ce5-4d47-8a5a-727cbf4c48d4/linkedin-sales-solutions-zn2aUVfbUrk-unsplash.jpg Client Stories - Self Care Catalysts Self Care Catalysts is a digital health company (acquired by Alira Health.) Their primary product, Health Storylines, is a patient-provider-research platform for real world data collection, patient monitoring, patient engagement, disease registration, and decentralized clinical trials. Well Made Health led content marketing strategy and creation in the Spring of 2022. https://www.wellmadehealth.com/client-stories/athelo-health monthly 0.5 2024-12-11 https://www.wellmadehealth.com/client-stories/simplifed monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1623857734304-DEHF6XUXZ9G58QUH4M7C/SimpliFed+Deck+for+Health+Plans.png Client Stories - SimpliFed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wellmadehealth.com/client-stories/collaboratehealth monthly 0.5 2022-08-29 https://www.wellmadehealth.com/client-stories/selfcarecatalysts monthly 0.5 2022-08-29 https://www.wellmadehealth.com/client-stories/pumpspotting monthly 0.5 2021-06-14 https://www.wellmadehealth.com/client-stories/dockhealth monthly 0.5 2021-06-14 https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1623682358108-YNWDKLU9DGO1NVCAGKZC/To+Do+list+to+go.png Client Stories - Dock Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1623682537460-V4320S65LEJDKDOQ7YC5/No+more+napkins.png Client Stories - Dock Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082ed552c4e58055e9e1880/1623682696735-6EJI07A6CGU4BZFVJIN5/LinkedIn+_Efficient_+Keather+%283%29.png Client Stories - Dock Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference.